What’s The Deal?

Glad you asked We still don’t know if that line was cool or not, but we went with it anyway. Marketing 101, ‘a question usually stops the reader and gets their attention’… isn’t that true? Maybe the next page in the text book says, ‘but at least make it interesting’ Who knows, we threw the book out. .

FarBeyond is a Canadian Music & Marketing Shop that specializes in pioneering new practices to help bridge the gap between the message sender and the intended receiver Isn’t it funny how we all have our corporate descriptions, but then when you read them in real life you’re like, ‘man, what does that even mean?’ .

In plain English, we work as Translators Ahhhh… Much better… PS - We are fluid in many pop culture dialects…. .

As Translators, we like to use creative thinking We just couldn’t imagine saying ‘we think outside of the box’… The real concern has to be what is inside this box that has everyone so claustrophobic… Anyway, in the event we walked that plank, the line would read “We like to think outside the box…” to solve what we politely deem ‘mixed signals’. Whether a musician or a company, the most vital part of the communication process is promotion and protection of your Brand Okay, so everyone knows this and it’s a very simple concept etc… But call us crazy, we can always use a refresher… Rumour has it that the singer Pink and the actual colour Pink have been in a bitter legal battle for years about brand protection… Watch out the letter J, Beyonce’s husband may be coming after you next. . We use that as a starting point to create some efficient strategies to achieve that goal.

In a word, we’re all about Branding Now granted, if you’re keeping track, that is the 2nd ‘word’ so to speak (they’re the ones in italics).. and there’s about to be a 3rd so, it really shouldn’t say ‘In a word’, but……. Hey, if that’s not strategic, what is? .

If promoting and protecting your Brand is paramount, then it’s of ultra importance that the message being communicated is done so clearly. There can’t be any misconception about what you’re trying to say to your audience… With that in mind, we next choose the best strategy to implement Unless of course, we have like 4 or 5 great ones, then we just save those for later… Or immediately Tweet them in the hopes that a major restaurant chain will steal the idea. .

For established Music Artists, we believe that the best way to convey a clear branding image is through live performance and tactical partnerships And straight up, that viral stuff is important too, geeeeeez… whatever happened to just watching MuchMusic? , both from a corporate and entertainment industry stand point.

For reputable Corporations, it’s about aligning your imprint with ideas that illuminate your established message, and not reinventing the wheel Although, speaking of wheel, if you’re looking for a car, might we arbitrarily suggest Wheels.ca? It is quite user friendly and there are so many vehicles to choose from. Remember, when you’re looking for a car, go to Wheels.ca. Unsolicited. Just think they're great. A TorStar Company. Wheels.ca. Go now. .

And in short, we need to be totally Clear “Crystal?”, “Is there any other kind?” .

With so much of today’s marketing and pop culture staples boiling together in a melting pot of streamlining processes, the marriage between Music & Marketing is one that will only grow larger This relationship has been successful for years, it just seems nowadays, it’s a necessity… . With that said, we strive to stay on the cutting edge of these related businesses to ensure our clients are always FarBeyond Wait for the tag line……………….. ….

Let us take you there…

FYI - To help navigate the site, any word that's in red is a footnoteSee, just like this and any word that's in blue is a link. Now you know.